Timber catalog website and logo refresh for Graha Alam
Client
Graha AlamWebsite
grahaalam.netCategory
Website DevelopmentProject Type
Branding + catalog websiteBefore
Graha Alam had no website. The logo only existed on the printed invoice book, and buyers had nowhere to see which woods and sizes were on offer before getting in touch.
After
Buyers see the five woods and nine standard sizes on grahaalam.net, put several sizes and amounts in a cart, and ask about all of them in one WhatsApp message.
Bridge
We started from the logo on the old invoice book, then built the catalog around how factories order: wood, balok or papan, size, and an amount per kubik or per batang.
Challenges
A logo that only existed on paper
The only logo was a print on the invoice book, so it had to be redrawn to stay sharp on the web and on social media.
Orders with several sizes
One order can mix several woods and sizes, so a single-item form was not enough.
Stock that keeps changing
Stock changes from week to week, so the site shows no prices or stock levels and every question ends in WhatsApp.
Solution Highlights
A cart that ends in WhatsApp
Buyers pick a size and amount on each wood card. Everything in the cart becomes one tidy WhatsApp message.
Sizes drawn to scale
The nine balok and papan sizes are drawn from the end of the timber, so the differences show before you read the numbers.
One logo, one palette
The logo was redrawn as a vector, and the site colours come from that logo.
Client Introduction
Graha Alam (grahaalam.net) has supplied dried timber from Tangerang since 2000: balok and papan in Meranti Merah, Kamper Samarinda, Balam, Meranti Batu and Nyatoh for furniture factories, frame exporters, door and kusen makers, and list profil makers.
Project Journey
We showed a few design directions first and the client picked one. The ordering flow then changed from a step-by-step form to catalog cards with a cart, because factory orders rarely ask about just one size. From brief to live on grahaalam.net took about two days.
Core Development
What we built:
- A vector redraw of the logo from the old invoice book, plus a profile picture for Instagram and WhatsApp
- The grahaalam.net website: 10 catalog cards, one per wood as balok and as papan
- A cart with an amount per kubik or per batang for each size, kept in the browser
- To-scale drawings of the nine standard balok and papan sizes
- Hosting on Cloudflare Pages, with checks that run before every release
Proof Note
Figures come from the live website. Enquiry numbers are not shown yet because the site has only just launched.
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