
AngkutKak is a new business from the owner of iPhone Victory: buying used iPhones from consumers, collected by courier or dropped off at the shop. Nothing existed to run it. Buy prices and condition deductions lived in spreadsheets, pickups, purchasing and stock had no home, and there was no website to bring sellers in.
Sellers price their own phone on angkutkak.com: pick the model, answer the condition questions, watch the price re-quote on every answer, then send the whole summary to WhatsApp with one button. Behind it, the team runs pricing, courier schedules, orders, purchasing and stock from one dashboard. Six modules were built and handed over in about six weeks.
We started from the flow the owner wrote down (model, instant estimate, condition form, final price with no haggling, handover method) and made pricing a single source: one pricing engine in the backend, used by the dashboard, the website estimator and every per-model price page.
Base prices per model, storage and warranty, plus condition deductions, have to match exactly on the website, in chat, and when the courier inspects the unit.
Pickup scheduling, courier assignment, purchasing and stock had to work from the first order, with no legacy system to build on.
People selling an iPhone search for their model price on Google first. Without a price they can check themselves, they go to another buyer.
186 base prices (model × storage × warranty) and 35 condition deduction rules are managed in the dashboard with a simulator. The website and every model page read from the same source.
Sellers choose a model and answer condition questions; the price re-quotes on every answer. Send to WhatsApp carries the model, condition and estimate in one message, so staff never have to ask again.
A weekly schedule board with drag-to-reschedule, courier assignment, price recalculation when the unit is inspected, and purchased units landing in stock with their own SKU.
AngkutKak buys used iPhones from consumers across Jabodetabek: collected by courier and paid on the spot, dropped off at the shop in Tangerang, or shipped by courier service. It is the counterpart to iPhone Victory, which sells them.
Same owner as iPhone Victory, opposite need. iPhone Victory needed a sales agent on an existing platform; AngkutKak needed an operating system for a business that was not running yet.
The backend and dashboard were built module by module: users and inventory first, then pricing, courier scheduling and orders. The first website launched in early August; the second version made the price estimator the only call to action and added 29 per-model price pages for searches like "jual iPhone 13 Pro bekas".
What we shipped:
Every number on this page comes from the live system: price and deduction counts from the production database, page counts from the live website. Sales results are not published yet because the channel is still new.
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